Mast head: The mast head is in big bold blue letters ‘Vibe’ connoting cool and calmness perhaps showing the smoothness of the artist. Blue is a unisex colour suggesting that the magazine is aimed at both male and female audiences between the age of 16-25 showing that they are aiming at a wider audience.
Main image/Focal point: The main image of the magazine exists of the famous artist Usher. His pose is quite shocking and confusing as audiences immediately think he is swearing if they look at the magazine from a distance as he points out his ring finger. This suggests he is cool and confident with his pose which attracts audiences even more as they might want to emulate him. The fact that he is wearing a silver ring connotes that he is married and rich and also links in with the context of the article, which would interest audiences, as one of the main reasons why they buy magazine is to read the gossip part. Wearing sunglasses makes Usher seem mysterious and strange. The editor of the magazine did not want to use a lot of ‘bling’ jewellery to show how wealthy he is because R&B genre is more sophisticated and simple. Usher has a tattoo of a star on his hand, which can be abhorrent towards male audiences as it might put them off of buying the magazine because it’s too girly. By him having a star on his hand shows the other side of Usher making him look like emasculate but still he looks confident and is not ashamed of it. The fact that his head is tilt shows he is arrogant and proud which again shows his confident. The photo is taken from a low angle shot to emphasise how ‘big’ and famous Usher is in the music industry and therefore superior. The image of Usher is mainly appealing to females however it may also be appealing to male audiences as they might want to imitate him therefore we could argue the magazine is homo-erotic. The fact that Usher has been place in front of the master head shows how superior and important he is.
Background image: It is not very clear what the background image exists of, however we could argue that is it quite simple in order to draw readers attention to the main image: Usher.
Main cover line: In the main cover line, some words have been made larger compared to the rest emphasising its importance and attracting Usher’s audience/fans.
Additional cover lines: the word ‘Swagger’ has been typed up in bold red letters to make it stand out. The fact that it is in the colour red suggests dominance and power. The editor has used graffiti style text for the word ‘’swagger’ which reinforces R&B conventions and links to the music genre. The word is also colloquial which will appeal to a teenage audience. The word ‘SEX’ appears a lot of times ton the front page this is to attract audiences as it’s a topic they would be interested in. The editor has listen the website ‘www.vibe.com’ on the bottom of the page, to make it easy for audiences to access it for further information. Other additional cover lines inform the audiences where the rest of the magazine will consist of.
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